UX/UI Designer · Multimedia Designer · AI Digital Strategist
Designing digital experiences that connect brands with people.
I design human-centred websites, content systems and brand experiences that increase engagement, strengthen trust and turn ideas into measurable results.
Featured Work
Flagship projects shaped around outcomes.
Hiring teams need to see how I think. These projects show the problem, strategy, UX decisions and measurable impact behind the work.
Project 01
Haakaa YouTube Growth
Educational content system combining UX thinking, video production, thumbnail optimisation, SEO and analytics-led iteration.
3.8M+ views
7.1% CTR
233% growth
Educational content needed stronger clarity, discoverability and repeatable audience value.
Built a workflow around audience research, search intent, educational hooks and consistent publishing.
Used visual hierarchy, readable text, product focus and CTR review to improve first-click clarity.
Tracked views, impressions, CTR and subscriber growth to improve future content decisions.
Project 02
Kanto Talks
A work-in-progress community platform promoting Filipino entrepreneurs, professionals and creative voices in New Zealand.
Brand system
UX website
AI workflow
Created a stronger identity around real stories, community representation and professional visibility.
Structured the website so visitors can quickly understand the channel, watch stories and connect.
Built a digital home for videos, media links, community content and contact pathways.
Used AI to support research, content planning, script development and production efficiency.
Project 03
Barnardos
Campaign and publication design supporting social impact, accessible communication and information hierarchy.
Annual report
Print digital
Social impact
Understood stakeholder needs, sensitive subject matter and audience context before designing.
Designed clear campaign and marketing assets across print, digital and community touchpoints.
Built readable publication layouts with typography, hierarchy, structure and production-ready detail.
Helped make complex social information easier to access, understand and trust.
Website Portfolio
Web design and front-end delivery.
A separate line for my website work, showing HTML, CSS, JavaScript, CMS knowledge and responsive design thinking.
Humanised Mind
Service website for domains, hosting and digital tools.
Structured a service-heavy website so users can scan offerings, understand the value and move toward action with less friction.
HTML structure
CSS responsive layout
CMS platform knowledge
UX service clarity
View Website
UX Process
A simple view of how I think.
My process is human-centred, practical and built for real-world delivery across UX, content, web and digital campaigns.
Discover
Audience needs, business goals and context.
Define
Problem, users, content structure and success metrics.
Ideate
Wireframes, visual routes and content concepts.
Prototype
Layouts, thumbnails, pages and design systems.
Test
Review clarity, accessibility, performance and flow.
Deliver
Launch, measure, improve and document outcomes.
Creative Toolkit
Clear skills, grouped for quick scanning.
Instead of generic skill descriptions, this shows the connected tools I use across design, content, development and AI.
Design
Figma · Photoshop · Illustrator · InDesign · UX/UI · Design Systems
Content
Premiere Pro · Video Editing · YouTube SEO · Scripts · Thumbnails · Analytics
Development
HTML · CSS · JavaScript · CMS · Netlify · Responsive QA
AI
ChatGPT · Codex · Claude · Gemini · Research · Workflow Optimisation
AI Workflow
A modern workflow for faster creative delivery.
I use AI to support research, ideation, content structure and development, while keeping the design decisions human-centred.
Research
ChatGPT
Script
Figma
Premiere
Analytics
Iteration
Why Hire Me?
I connect strategy, design, content and delivery.
Unlike specialists who focus on one discipline, I combine UX strategy, visual design, video production, AI workflows, front-end development, content strategy and YouTube analytics.
This allows me to design experiences that do not just look good. They perform.
UX Strategy
Visual Design
Video Production
AI Workflows
Front-End Development
Content Strategy
YouTube Analytics
Human-Centred Design
Education
Formal design education with practical digital experience.
Auckland University of Technology
Master in Design · Level 9
Media Design School
Graphic Design · Level 7
Ateneo de Manila University
Master in Business Administration · Level 9